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EARTH GOES VEGAN

First-Ever Earth Vegan Shoes Certified By The Vegan Society

WALTHAM, Mass. (January 20, 2004) -- Stylish, comfortable, healthy and now Vegan, Earth introduces its first-ever Vegan Collection of shoes and boots, certified by The Vegan Society.

Sharing a respect for life on Earth by manufacturing Earth Vegan, the Earth Vegan Collection is made of the highest-quality man-made breathable materials without the use of any animal products or by-products.  The Collection meets the strict quality standards of The Vegan Society, the world's first and foremost organization dedicated to vegan lifestyles.

"Since our relaunch just two short years ago, consumers and retailers have been requesting Earth Vegan shoes," Vern Aisner, director of marketing, said.  Vegan is an important market, and we are proud to offer stylish and comfortable shoes for the Vegan lifestyle."

The Earth Shoe Brand, an icon of the Seventies for comfort, health and individuality, disappeared from the marketplace for almost 30 years until its current comeback in 2001. With unique styling and renowned craftsmanship, the Earth Vegan Shoe features the exceptional comfort from Earth's one-of-a-kind Negative Heel Technology, which positions the heel below the toes providing natural posture/body alignment.  Originally created by Danish yoga master Anne Kalso, today's Earth Shoes are authentically true to their roots, but with contemporary styling and materials, including Vegan. Only Earth footwear promotes a natural way of walking, and is being discovered again, by former wearers as well as for the first time by health conscious consumers of all ages.

Earth 2004 Vegan Collection Highlights

The Vegan Collection from Earth includes Women's and Men's styles that are invigorating for the mind, body and sole.

"Similar to exercising, or the Mountain Pose in yoga, wearing Earth is a natural, healthy and invigorating process," Aisner explained.  "We recommend moderate wear at first to allow one's body to adjust to this more natural walking experience."

Taking you anywhere you want to go - from office to the organic market, or simply weekend wear.  Women will find classic Earth styles like Kharma, a very stylish clog; the Shirley two-strap; top-selling classic Solar; Breeze 2 and Venus.  Vegan Boots for Women include Gidget, in bright yellow, red, black and white Patent, and the very striped and stylish Cadet, also in Patent in black, red and white. The Men's Collection features classic lace-up styles Aspen 2, Orion 2 and Genius.  Earth's Vegan Collection is offered in today's highest-quality, breathable, animal-friendly materials, and range in retail price from $89 to $109.  Earth Vegan is sold in fine retail and natural health stores throughout the world.  Visit www.earth.us, or call our toll-free number at 877-746-3364, for a complete listing.

Earth Shoes.  They're back.  Visit www.earth.us for more.

The Vegan Society, the world's first, was founded in 1944.  Today, the Society remains as determined as ever to promote vegan lifestyles - ways of living that seek to exclude, as far as is possible and practical, all forms of exploitation of animals for food, clothing or any other purpose.  For more, visit www.vegansociety.com.

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Earth, a division of Meynard Designs, Inc., is based in Waltham, Massachusetts.  For more, please visit our website at: www.earth.us.

Earth® is a division of Meynard Designs, Inc., designer and maker of exceptional footwear for over 33 years.  Earth® Brand, Earth Shoe®, ANNE KALSO® Gelron 2000â and Negative HeelT Technology are trademarks of Meynard Designs, Inc. (C) 2004  MDI.

Earth. Made on the Third Planet from the Sun.