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8th August 2008
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Earth Footwear - created with the unique and revolutionary Anne Kalso Negative Heel Technology.

Technology that's now available in our BRAND NEW RANGE of 100% CERTIFIED VEGAN SHOES

Negative Heel Technology corrects posture and so cures back pain, tones muscles and smooths out cellulite, by aligning the body to walk and stand healthily and gracefully..

Earth Shoes with Negative Heel Technology were developed by Anne Kalso.

Read the incredible story of their evolution

Now ! Earth Vegan Shoes are Brand NEW to the UK and the US!

Available in the UK for the first time in May 2004 - you can place your order and be one of the first to wear 100% Certified Vegan shoes,

Find out more about the health and beauty benefits of wearing Earth shoes

Earth footwear is certified as Vegan by the Vegan Society

About Vegan Trademark Standards

In 1944 The Vegan Society created the word 'vegan' - their trademark is the authentic international vegan standard. Today, companies must pass the following criteria to be eligible for authentication:

- Animal Ingredients

The manufacture and/or development of the product, and where applicable its ingredients, must not involve, or have involved, the use of any animal product, by-product or derivative.

- Animal Testing

The development and/or manufacture of the product, and where applicable its ingredients, must not involve, or have involved, testing of any sort on animals conducted at the initiative of the manufacturer or on its behalf, or by parties over whom the manufacturer has effective control.

- Genetically Modified Organisms

The development and/or production of genetically modified organisms (GMO) must not have involved animal genes or animal-derived substances. Products put forward for registration which contain or may contain any GMOs must be labeled as such.

These strict guidelines set down by the Vegan Society guarantee no animal products or by-products have been used in the manufacture of your Earth shoes. This includes the uppers, innersoles, and outer soles.

Every pair of Earth Vegan Shoes carries a Certificate of Authenticity from the Vegan Society

What are my Vegan Earth shoes made from?

Earth Vegan are a superior vegan shoe, made from durable, breathable, man-made microfibres, with a choice of finishes:

Solestream - Leather-look, available in Rosso.

Twistech - Smart, strong leather-look, available in Brown and Black.

Fabritech - Smooth strong fabric, available in Black.

The combination of stylish breathable uppers which keep your feet fresh and comfortable, and the Anne Kalso Negative Heel Technology mean that Earth Vegan really do you good, and you can wear them safe in the knowledge that you are wearing a 100% Vegan shoe.

See the latest Vegan styles here

You can also read the latest Earth Press Release here

Recent Vegan Facts and Figures

a. UK retail sales of meat-free foods are worth £548 million a year - a rise from £333 million in 1996.
* Mintel Meat-Free Foods Report December 2001*

b. The vegetarian market is expected to grow by 31% between 2003 and 2007.
* Healthy Eating Key Note report 2003 *

c. 7 million people in the UK say they never or hardly ever eat dairy products.
* 1998 Granose survey into lactose intolerance and non-dairy food *

d. In 2003 the main soya 'milk' brands are spending more than £6 million on promotions and advertising

e. "The meat-free sector is now one of the most dynamic and innovative sectors of the UK food industry"
* Food and Drink Federation 2002 *



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